A family history
Owned by the Monzo family, the Pietrabianca farm was officially born about 20 years ago in Casal Velino Marina in the Portararo area, throughout history known by the locals as “Pietrabianca” or Pretajanca (in the local dialect), “White Stone”. The farm is located in the heart of the Cilento, Vallo di Diano and Alburni National Park. This UNESCO World Heritage site in the province of Salerno is an area predominantly dedicated to agriculture and especially to the production of olive oil.
The Monzo family has always been proudly and inseparably connected to Cilento’s agriculture and ancient traditions, and this is the reason why, over the centuries, they have specialized in olive trees farming and in the processing of their fruits. The recent history begins three generations ago, in the early years of the 20th century, when Antonio Monzo was already farming his own olive trees. It’s only thanks to him if today Pietrabianca owns 700 years old trees, patriarchs that need to be carefully guarded. They are witnesses of ancient memories and seem to defy time. Their extraordinary beauty inspires at the same time emotion, respect and peace, and represents a permanent motivation to safeguard this unique olive heritage of Cilento.
A company that looks to the future
Over the years, the love for nature, the environment and the earth, has grown hand in hand with a passion for quality extra virgin olive oil and the will to be millers, with one goal above all: making excellence the main reason for living, using only local varieties and experimenting with creativity. Today the farm spreads over 10 hectares of olive groves in the plain of Casalvelino, the hill of Castelnuovo Cilento and mountainous area of Stella Cilento at the foot of Mount Stella. The cru of sub-areas Nocedda (cultivars Salella with plants of 700 years), Fontana (cultivars Oliva Pollica White with trees 400 years old) and Volpara (Cammarotana cultivars planted 200 years) represent the real excellence for extra virgin olive oil lovers quality olive.
In future years the farm Pietrabianca, led by Davide and Germano, and sporting the Monzo brand, will be a dynamic and growing reality, ready to face the future challenges and to write the next pages of this fantastic story, which started in a small area of southern Italy and it is now ready to be told to the whole world, with outstanding products such as Magnete, Lapis, Rupe and the numerous awards won in any season.